Viva Las Vegas

In researching information for my Rock 'n Roll Cakery (it's already trademarked so don't try and steal my idea!), I came across this article that I really think is going to help me with the idea behind my cakery. While working in the chocolate shop, there is piped in music that is not really exciting or motivating for employees so why would that make customers want to stay in the store longer and purchase more? I started to notice a trend of an increase in sales when I would plug in my ipod with a mix of classic rock and oldies but goodies. This began my quest to find what research has been done in regard to the correlation of food and music and ultimately sales. Here is the article for you to enjoy:


Seven Ways Music Influences Mood
[Photo by MarS]Good music has direct access to the emotions. As such it's a fantastic tool for tweaking our moods. Saarikallio and Erkkila (2007) investigated the ways people use music to control and improve their mood by interviewing eight adolescents from Finland. The participants may be a small, very specific group, but they actually present a really useful list:
Entertainment - At the most fundamental level music provides stimulation. It lifts the mood before going out, it passes the time while doing the washing up, it accompanies travelling, reading and surfing the web.
Revival - Music revitalises in the morning and calms in the evening.
Strong sensation - Music can provide deep, thrilling emotional experiences, particularly while performing.
Diversion - Music distracts the mind from unpleasant thoughts which can easily fill the silence.
Discharge - Music matching deep moods can release emotions: purging and cleansing.
Mental work - Music encourages daydreaming, sliding into old memories, exploring the past.
Solace - Shared emotion, shared experience, a connection to someone lost.These seven strategies all aim for two goals: controlling and improving mood. One of the beauties of music is it can accomplish more than one goal at a time. Uplifting music can both divert, entertain and revive. Sad, soulful music can provide solace, encourage mental work and discharge emotions. The examples are endless.Many of Saarikallio and Erkkila's findings chime with previous research. For example, distraction is considered one of the most effective strategies for regulating mood. Music has also been strongly connected with reflective states. These tend to allow us greater understanding of our emotions. One of the few negative connections Saarikallio and Erkkila consider is that sad music might promote rumination. Rumination is the constant examination of emotional state which, ironically, can lead to less clarity. On the contrary, however, Saarikallio and Erkkila found that music increased the understanding of feelings, an effect not associated with rumination. http://www.spring.org.uk/2007/03/seven-ways-music-influences-mood.php